SoFi Stadium hosted the 89th Annual East LA Classic on Friday, October 25. The ELA Classic is the biggest high school rivalry game west of the Mississippi. More than 15,000 fans watched as the Garfield Bulldogs from East Los Angeles took down the Roosevelt Roughriders from Boyle Heights.
NKSFB shared 100 tickets with members of its Southern California Team so they and their families could see the game. During the halftime show, our client and Boyle Heights native, Will.i.am, performed two songs with his band, The Black Eyed Peas. This is the second time The Black Eyed Peas have generously performed at the East LA Classic.
